"Produce and Production", The Wall Street Journal, August 16, 2002


By Brooks Barnes
Staff Reporter of THE WALL STREET JOURNAL
August 16, 2002

Produce and Production

Add art to the grocery list.

Gourmet Garage, an upscale grocer located among the art galleries of New York's SoHo neighborhood, has decided it can be an art gallery too. Later this month, food-themed sculptures by artist Jeff Sundheim go on display alongside the fruit and vegetables in Gourmet Garage's window-display cases. The twist: the art will be sold just like the produce -- by the pound. "It's just something different that we cooked up," says Mr.Sundheim, a former Silicon Valley tech executive.

The sculptures -- strawberry,lemon, and asparagus crates filled with various objects -- are priced between $299 and $899 a pound. (Most weigh less than 10 pounds.)

"Art by the Pound"opens Aug. 27.